First, provide visitors of your website enough information about the product. Aside from your website design, the content of your web page counts a lot in capturing the interest of the guest. Your web pages must contain factual and objective articles on the product, such as product reviews. In the informative articles, state the products’ special features, benefits and advantages over other brands of its kind. Take note, you are not selling but informing.
You are trying to establish the value and desirability of the product and thus, convince the visitor that the product matches his needs and wants. He will then follow the link and complete his purchase. Spice up the content of your web pages with statements like “And not only that, there’s more..” that does not only create suspense but likewise hold the interest of the reader to know more of the product. There’s no perfect product, of course, so you can also reveal some of its negative attributes but don’t let them overshadow the good ones.
Second is through the use of testimonials and endorsements from respected or relevant individuals who are using the product. This sounds like a familiar marketing strategy but this still works. These testimonials validate the information you are presenting about the product; this way, you build confidence and trust of the client.
In addition, you exude an impression that you are an expert in the field since you are able to prove that the product and services you are offering really works as assured. Remember that your prospects are also conducting researches on their own so make sure you can back up every claim with facts and figures.
Next promotional strategy is through marketing banners. Make these banners attractive enough for visitors to click them. However, don’t overuse banners as they can make your site messy, too. Webmasters say users generally do not have negative remarks about banners. In fact, they appreciate that they can shop through the site they frequently visit.
Others, however, find crowded banner ads annoying, so limit your use of banner ads. The fourth is offering newsletters, which guests of your site can opt-in to. In the newsletter, you can place informative articles, advertisements, affiliate program links, news and features. In this way, you can regularly inform them of the hottest products available or you can get their interest to check your site every now and then.
You can add to your site a forced opt-in page, the fifth most effective marketing strategy. Here you may put an emphatic headline, a problem, an offer, which is a solution to that problem and an autoresponder opt-in box. As the visitor signs up, he is directed to the business site, while you increase your highly targeted mailing list.
Remember that signing up signifies his interest, so it’s not a waste of time sending emails to that possible buyer. Statistics show that most sales are generated from second and third mailings, so follow up. Using the same mailing list, you can also promote affiliate products through “thank you” emails.
If emailing doesn’t work well for you, then try the sixth way to effectively promote your affiliate products, using advertising services like Google AdWords. The Google AdWords helps you meet your marketing goals in a fast, effective and easy manner. Through this, your own ads are connected to a large number of users who are exactly in need of your products and services.
After you have created your ads, you can see them on Google right away and many buyers online likewise can. You get quick response to your ads and you get to advertise with Internet users who are actually interested in buying. You can also define or choose your target market area, allowing you to get the best possible results.
Although you are not involved in the actual selling process, you are responsible for referring a customer to the merchandisers’ business website and convincing him to buy so you are sure of your commission.
The seventh most effective way of promoting the product and compelling a visitor of your website to go to the merchants’ site and buy is to tell something about the price. Higher-priced items give you the most commissions but they are hard to market since customers always have the propensity to go for the lowest priced.
But you can work on this by breaking down the total cost and putting it in words to make it appear cheaper. Instead of stating the lump sum, state how much he has to pay in affordable installments or how much dollars or cents he has to spend everyday.
Lastly, you may want to be extra generous to your prospects by giving them bonuses. Add-ons and freebies are always inviting, especially when they match the interests of the buyer. It doesn’t have to be expensive; you can even just customize it, say a CD with freewares and tips and list on the best online resources on interesting topics. Make it unique so your prospects can’t easily price it and compare it to the offers of your competitors. Be creative and know what your buyers want. For sure, you’ll get what you want, too.
